CLÉ unveils exclusive collaboration with MB&F
The exclusive two-day event served as an extraordinary introduction of MB&F to the dynamic Saudi market, offering local collectors and enthusiasts the unprecedented opportunity to experience the epitome of horological craftsmanship
The MB&F collectors’ dinners represented a milestone for CLÉ, firmly establishing its position as the key gateway between the collectors’ community and the most sought-after brands. MB&F, widely regarded as the holy grail of independent watchmaking, epitomises the artistry and innovation that CLÉ holds dear.
The first evening commenced with an intimate private dinner at Signor Sassi in Riyadh, setting the stage for a captivating journey through the world of MB&F. Renowned for its innovative approach and meticulous attention to detail, MB&F curated an exceptional experience that left the guests awe-struck and inspired.
Day 2 had the MB&F team and a group of select collectors embark on a private tour of Al Turaif district in Diriyah, the historical heart of the capital. The tour was followed by another private dinner in Via Riyadh, the home of CLÉ’s first physical gallery in Saudi Arabia.
The collaboration between CLÉ and MB&F represents a social activation that aimed to introduce MB&F to the discerning Saudi community, foster community engagement and forge lasting relationships that will shape the future of the luxury industry in Saudi Arabia.
