Bremont, Britain’s largest manufacturer of luxury watches, announced that it has appointed industry veteran Davide Cerrato as CEO and a member of the Board. Cerrato brings with him extensive experience in branding, product design and development, supply-chain management, and production. Cerrato has a proven track record, having worked with some of the most notable brands in the watch industry including Tudor, Montblanc and Panerai. At Tudor, Rolex’s sister brand, Cerrato was Head of Marketing, Design & Product Development where he oversaw the re-launch of the brand and the design of its iconic Black Bay watch in 2012.
