De Bethune appoints David Keel as Managing Director Asia

De Bethune is experiencing sustained growth throughout Asia, and announced the creation of the position of Managing Director Asia with the appointment of David Keel. This move is to better meet the expectations of its customers and to support the brand’s development, particularly with the opening of new markets in the region. Aged 46, David Keel benefits from more than 15 years of experience in the world of Fine Watchmaking. Trained in Switzerland by the Richemont group, he continued his experience at Audemars Piguet and later as Managing Director of HYT Watches Asia. David Keel joined the De Bethune team on July 1, 2020.