The “Sensoriel Chronometry Project” is a unique project, which will enable customers acquiring a De Bethune watch to be able to have it specially adjusted to their personal type of wear by the De Bethune Chronometry Workshop – a first in the watch industry
De Bethune will offer some of its customers a chance when purchasing their DB28GS Grand Bleu to first wear a test watch equipped with a multitude of sensors that will be able to record the wearer’s environment and specific behaviour.
Two weeks of wearing the test watch will be enough to harvest all the necessary data enabling the De Bethune Chronometry Workshop in Switzerland to analyse the type of ‘wear’ and thus adjust the timepiece specifically for its owner.
To achieve this, De Bethune has built a robot arm inside its Manufacture in L’Auberson. Installed in an atmospheric chamber and using state-of-the-art technology, this device will receive all the data collected by the test watch’s sensors and thus be able to accurately recreate the wearer’s movements in their specific environment.
By thus reproducing the future environment of the timepiece, De Bethune will be able to carry out its customised chronometric (precision timekeeping) adjustment before delivering the watch to its new owner. It will be a truly customised and unique adjustment based on wear that is not theoretical and dictated by a machine, but instead on the real-life conditions awaiting each of its watches. Each watch thus customised will be accompanied by a personalised report detailing all the data used for its adjustment.
Approximately 2,000,000 pieces of information per hour generated by each test watch will be harvested and added to a valuable database for the De Bethune Chronometry Workshop, which will analyse the real-life constraints to which each timepiece is subjected and thus be able to adjust them precisely in relation to these exact constraints.
The information from the test watches will be harvested every few seconds. Wearers will not have to do anything special, except wear the test watch in exactly the same conditions as their future timepiece and regularly recharge it on a simple charging station or using a classic USB cable. This service is part of a very exclusive context of the brand’s production and will benefit from a gradual ramp-up, starting with a few timepieces per year.
A De Bethune is far more than an instrument that tells the time: it is a deeply personal, unique object.
