Dubai experiences The World Of Hublot
An experiential journey by the brand, The World of Hublot, was presented to Dubai by Hublot and Ahmed Seddiqi & Sons
Presenting its unique identity, pioneering concepts and collaborations with key partners Berluti, Ferrari and Italia Independent, the brand immersed fans and press in The World of Hublot through an experiential journey at its impressive multi-sectioned podium in The Dubai Mall Fashion Atrium.
On October 12, members of the local and regional press joined Ricardo Guadalupe, CEO of Hublot; Marco Tedeschi, Hublot Regional Director Middle East & Africa; Abdulhamied Ahmed Seddiqi, Vice-Chairman of Ahmed Seddiqi & Sons; and Mohammed Abdulmagied Seddiqi, Chief Commercial Officer of Ahmed Seddiqi & Sons; to revisit Hublot’s All Black timepieces – from the first one launched in 2006 to the 2016 impressive Big Bang Unico Sapphire All Black – discover novelties, and learn more about Hublot and its collaborations with partner brands.
The World Of Hublot journey starts at the All Black section, where visitors discover the history of the pioneering monochrome concept dating back to 2006 and its evolution. The five sections are linked through a mysterious Hublot maze, keeping the next ‘destination’ a surprise.
The Hublot Strap Bar allows you to experience the One-Click system that instantly changes the strap on a Big Bang watch and to browse through a multitude of coloured leather and rubber straps.
You can discover the new Classic Fusion Berluti timepiece with its striking green leather strap – the ultimate fusion of time and style, a contemporary statement for the refined gentleman – on a visit to the Berluti section, and later race over to the Ferrari section and be thrilled by the MP-05 LaFerrari Sapphire, a feat in the world of watchmaking, and watch the MP-05 LaFerrari Sapphire film – an astounding production worthy of blockbuster Hollywood movies!
The Hublot and Italia Independent section lets you see time through the eyes of a trendy, sophisticated collection, in a camouflaged environment, presented to guests by Marco Tedeschi and Founder of Italia Independent Lapo Elkann.
