EDIT by Ahmed Seddiqi unveiled

A new concept, EDIT by Ahmed Seddiqi, features a wide range of curated and on-trend brands. EDIT by Ahmed Seddiqi consists of a team of seasoned experts who have meticulously curated a portfolio of over 20 lifestyle watch and accessories brands. This ensures every customer can discover the perfect timepiece that complements their personality while serving their functional requirements. The brand’s mix includes Movado, Frederique Constant, West End Watch Co., Casio G-Shock, Guess Watches and Jewellery and FURLA and many more, with the objective to further expand and introduce new brands to the portfolio in due course. The brand has boutiques in Dubai Mall, Dubai Hills Mall, and City Centre Al Zahia, in addition to their online platform.