Experience Time returns for third Dubai edition
Launched in 2022 by Richemont’s Specialist Watchmaking Division (SWM), Experience Time returned to Dubai for the third edition, February 6-9, 2025
Richemont’s Specialist Watchmaking Maisons – A. Lange & Söhne, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Roger Dubuis, and Vacheron Constantin – returned for the third Dubai edition of “Experience Time”. This year, the experience welcomed for the first time Montblanc and introduced L’ÉCOLE Middle East, School of Jewelry Arts supported by Van Cleef & Arpels, as its official educational partner.
Experience Time has become a hallmark event for horology enthusiasts in the Middle East. Following a successful second edition in February 2024, the event this year was set across the iconic Dubai Mall and L’ECOLE Middle East premises in the creative hub of Dubai Design District (d3).
The event offered invited clients, watch connoisseurs, and enthusiasts an exclusive behind-the-scenes look at haute horology. Attendees enjoyed live demonstrations, interactive workshops, and discussions with master artisans, deepening their appreciation for high watchmaking. The event featured an expansive programme at the flagship boutiques in Dubai Mall, providing access to activations, artisanal showcases, and expert watchmakers. L’ÉCOLE Middle East complemented the experience with expert-led courses, talks, and guided tours, highlighting the event’s focus on education and discovery in horology and jewellery arts.
