Glashütte Original strengthens international presence
Parallel to its growing presence in Asia, the German watchmaker is strengthening its retail footprint in Europe as well with boutiques in Vienna and Paris
The Viennese Boutique at Kohlmarkt 4 is located in one of the most elegant shopping districts in the city, in close proximity to significant landmarks including the Hofburg, St. Stephen’s Cathedral and the Opera.
The boutique’s modern interior, refined amenities and 70 square meter sales area welcome the visitor to the world of Glashütte Original. An interactive ‘Wonder Wall’ takes advantage of an oversized magnifying glass to offer exceptional views of the movement’s inner workings and finely worked decorative finishes.
To the rear of the boutique, an inviting lounge area – complete with a modern multimedia installation – offers visitors a quiet place for engaging conversation and discoveries. An elegant staging of the current collection, along with the unmistakable ceiling decoration presenting the design of the manufactory’s new Calibre 37, round off the comprehensive brand experience.
The new boutique in Paris is just around the corner from the elegant Place Vendôme and the Opéra Garnier. Like all Glashütte Original Boutiques worldwide, the new location in Paris invites visitors to step into the world of the Saxon manufactory.
The sales area inside occupies a generous 135 square meters. Dark wood, cream-coloured accents and the characteristic decorative ceiling showing a stylised watch movement combine timeless elegance with elements of contemporary style. The ‘Wonder Wall’ to the right of the entrance presents even the tiniest of manufactory movement components in an impressive manner, while a spacious lounge area offers a quiet place to relax and gather information.
For the first time in Paris, the watchmaker will present an ‘Experience Wall’, allowing visitors to experience the brand interactively. Customers can also consult with one of the firm’s experienced watchmakers in the boutique.
October 11, 2016 saw the official opening of the boutique in Paris, to be followed a few days later by the Vienna premiere, on October 20, 2016.
The most recent addition to the brand’s exceptional Boutique Collection – selected timepieces available exclusively in its Brand Boutiques around the world – is the new version of the PanoMatic Luna. Fashioned in a refined sky blue, it captures the stars and the moon and offers them on this exceptional timepiece. Boutique editions of coveted models such as the Senator Perpetual Calendar and the Senator Panorama Date Moonphase in elegant dark blue; a sophisticated white gold version of the Pavonina ladies' watch; and the colourful models of Sixties Iconic Collection, which evoke the legendary design ethos of the 1960s, will also be available.
