Graff launches new boutique concept at Dubai Mall

High jewellery maison Graff unveiled its newly renovated Dubai Mall boutique on October 1, 2024, following a two-month redesign. The boutique has been transformed with a new design that reflects the fresh, evolved visual aesthetic of the House – and is the first of its kind to open in the United Arab Emirates. With a prestigious location within the Grand Atrium at Dubai Mall, new architectural additions include a bold and visually arresting façade and a beautiful diamond-inspired floor. The boutique includes an expansive bridal room, a diamond collections room, and a VIP suite providing a luxurious sanctuary for clients who desire additional privacy and discretion.