Grand Seiko opens first regional mono-brand boutique in Kuwait

Iconic Japanese watchmaker Grand Seiko – along with retail partner Morad Yousuf Behbehani – debuted its first mono-brand boutique in the Middle East at The Avenues Mall in Kuwait

Japanese watchmaker and winner of the Chronometry Prize at the 2022 Grand Prix d’Horlogerie de Genève (GPHG), Grand Seiko – in association with its retail partner Morad Yousuf Behbehani – has opened its first mono-brand boutique in the Middle East at Kuwait on October 18, 2023. The highly successful opening event, which was graced by the presence of H.E. Morino Yasunari, Ambassador of Japan to the State of Kuwait, was hosted by the Morad Yousuf Behbehani group.

Ali Morad Behbehani, President of Morad Yousuf Behbehani, welcomed H.E. Morino Yasunari and they jointly cut the ribbon to symbolise the opening of the mono-brand boutique. Hiromi Kanagawa – Director and Executive Vice President, Marketing Division II, Seiko Watch Corporation – and numerous members of the Behbehani family including Hussein Morad Behbehani, Vice President; Abdul Mohsen Behbehani, Director; Abdullatif Ali Behbehani, Director; Mishaal Marafi, Director; and Amthal Marafi, Head of Sales & Business Development of the Morad Yousuf Behbehani group attended the festivities.

Horology afficionados from Kuwait and across the region attended the event and were able to have an in-depth look at the high watchmaking creations of Grand Seiko.