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Guebly expands to Dubai

Launched just seven months ago in Geneva, Swiss luxury watch brand Guebly has quickly made its mark with the debut of its Prologue model. Building on this early success, Guebly is now expanding into the Middle East with its first retail presence in Dubai, in collaboration with Perpétuel Gallery. Situated in the heart of Dubai’s International Financial District, Perpétuel – founded by Hamdan Bin Humaid Al Hudaidi – is highly regarded for its extensive knowledge of independent watchmakers, making it an ideal partner for Guebly in a region where clients value both innovation and timeless design. The Prologue watch has been developed in close collaboration with Voutilainen & Catin’s ateliers, hand-finisher Nathalie Jean-Louis, and Thomas Aubert, a prototype specialist.

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