Horology marque H. Moser & Cie. is creating a new immersive luxury experience for its customers. Using an approach that combines physical, digital, and virtual dimensions, the maison is introducing a cutting-edge, customer-focused solution. Through a holistic ecosystem, including blockchain watch authentication, digital assets and its own dedicated metaverse space, H. Moser & Cie. is offering a completely new definition of service. In addition to a new app and Web 3.0, the watchmaker is debuting a new Endeavour Centre Seconds Genesis, or 01100111 01100101 01101110 01100101 01110011 01101001 01110011 in binary code – a hybrid product combining physical and virtual dimensions. Each Genesis timepiece bears a unique QR code engraved on its sapphire crystal authenticating watch ownership, and offering its owner privileged access to purchase certain future limited editions, membership of the Moser community, and exclusive invitations to brand events, and more.
