H. Moser & Cie. returns to the basics

In a world awash with aggressive branding and marketing strategies, H. Moser & Cie. has gone back to basics to unveil a watch of absolute purity. Placing emphasis on the craftsmanship and not the marketing or logo, the White Gold model has been stripped of frills, useless functions and indices to remain exactly as what it was designed for; to simply tell time. The hand-wound HMC 343 calibre is housed in a 40.8mm 18 carat white gold case with a fume dial featuring a sunburst pattern. With this resolutely vintage piece, H. Moser & Cie. also demonstrates that a real luxury product is immediately identifiable even without a brand identifier, just like a painting that remains unsigned by the artist.