Hublot debuts flagship boutique in New York

Hublot celebrated the opening of its global flagship store by Peter Marino on Fifth Avenue with a series of unique and exciting events honouring the 10 Year Anniversary of All Black

The new boutique designed by architect Peter Marino is Hublot’s largest retail location in the United States. Ricardo Guadalupe, CEO of the brand, with brand ambassadors Usain Bolt and living soccer legend Pelé, hosted the ribbon-cutting ceremony outside of the boutique. As guests gathered in front of the boutique, a duo of acrobatic dancers descended from the rooftop and danced across the incredible façade until they reached the ground to present Bolt with his latest limited edition watch. After the dynamic dance routine, Peter Marino – architect of both the building and the boutique – along with Guadalupe, Bolt and Pelé, cut the ribbon.

Inside the boutique, guests had a chance to view Hublot’s new timepiece in honour of Usain Bolt – the Big Bang UNICO Usain Bolt – designed in collaboration with the world’s fastest man. The piece – interpreted in both a bold yellow gold version and a ceramic version edition – features a masculine and sporty design with gold and green hues, a nod to Usain Bolt’s signature colours, and a strap embossed with the Jamaican flag to pay tribute to Bolt’s home country. The brand’s in-house UNICO movement with flyback chronographic can accurately time any race, but this version alone has Bolt’s signature “lightning bolt” as its second hand. Each piece will be offered on a limited edition basis.

Image credits: Adrian Wilson for Hublot