Hublot gains an Arab superstar friend
Arab superstar, Ragheb Alama, officially joins the Hublot family at an exclusive event held in Lebanon’s bustling capital of Beirut
On the 5th of June, 2015, Hublot continued its 2015 momentum in the Middle East with a special event attended by members of the press and select VIP guests. The purpose of the event was to celebrate the announcement of Arab Superstar, Ragheb Alama, as the latest Friend of The Brand, who shares the same values as Hublot. Together with Hublot’s Middle East & Africa Regional Director, Marco Tedeschi, and the Tamer Frères family, Hublot’s new business partners in Lebanon, the singer enthusiastically welcome guests to the press conference that was followed by a convivial lunch, overlooking the Roman Baths Garden at the foot of the Serail hill in Beirut’s Centre Ville.
The historical Roman Baths feature man-made low-slung glass walls, which gives it a 21st century feel, fits within the watch brand’s “Art of Fusion” theme by connecting historical events to the future, effectively linking tradition with vision. Speaking at the event, Marco Tedeschi said, “Our dear friend Ragheb Alama is the perfect representation of our brand values and his personality appeals to the whole region. Therefore, we are happy to officially call him a Friend of Hublot. We are confident that our partnership with Tamer Frères will strengthen Hublot’s presence in Lebanon and are looking forward to making this market one of our strongest in the Middle East.”
