Watches

Hublot offers the Big Bang Unico Novak Djokovic

Inspired by Djokovic’s incredible record-breaking achievements, Hublot designed a watch that captures Hublot Ambassador Novak Djokovic’s agility on the court and highlights the brand’s approach to sustainable innovation. Together, they present an extraordinary watch inspired by the strength and determination that led Djokovic to become the greatest tennis player of all time

Driven by Hublot’s commitment to innovation and unique mastery of materials, the Big Bang Unico Novak Djokovic is made of Djokovic’s HEAD racquets and Lacoste polos. Novak Djokovic’s racquets and shirts are metamorphosed into an exceptional watch that takes on a second life as a unique talisman. Journalists and special guests gathered in Paris for an immersive experience into Olympic gold medallist and 24 Grand slam titles holder Djokovic’s winning mindset, brought to life through a unique performance; a discussion between Hublot CEO, Julien Tornare, and Novak Djokovic; and the official reveal of the Big Bang Unico Novak Djokovic.

The tone was set by the charisma of Djokovic, an unmatched player, who earlier this year in the City of Light aced another remarkable career title winning Olympic gold; with this brilliant triumph Djokovic made history as only the 5th player to complete the Golden Slam, winning all four major titles and an Olympic gold medal in singles. Novak Djokovic became a part of the Hublot family in 2021. Since then, the Swiss luxury watchmaker has been there to support the tennis player’s greatest achievements and watch Djokovic reaffirm himself as the tennis GOAT. By striving to be the best and giving his all-in pursuit of his dreams, Djokovic embodies the same powerful values that define Hublot’s unique approach to fine watchmaking. The bigger the challenge, the more glory in overcoming it.

Hublot was given a challenge: to create an incredibly light watch with a sustainable component. Known for pushing the boundaries in terms of research and development, Hublot was able to not only create a new material but a highly personal one at that. Hublot developed a composite made up of 25 HEAD rackets as well as 17 dark blue and 15 light blue Lacoste polos used by Djokovic during his 2023 season, the year in which the world witnessed Djokovic make history and break records with 24 Grand Slams singles titles.

These materials have been developed and used to make the watch as light as possible without losing any strength or resilience. In many ways, the R&D process for this watch mirrors Djokovic’s determination to aim for excellence. The composite that makes up the case and bezel of the watch is made of Epoxy resin reinforced with quartz powder and glass veil that has been fused with the recycled rackets and shirts. The resulting material is speckled with fragments of blue, white, and grey textiles to create a singular camo aesthetic. An innovative approach, representative of Hublot’s ambition for endless reinvention.

To ensure a feather-light feeling on the wrist, Hublot had to find a way to reduce the weight of the watch. Instead of using traditional sapphire crystal, the Swiss luxury watchmaker has chosen tempered Gorilla glass, a material used in high-end electronics and two times lighter than sapphire. An achievement made possible by the relentless drive of Hublot’s innovation and materials teams to create singular watches while pursuing the brand’s engagement to move towards meaningful products, made with awareness.

At the heart of the watch lies the Unico manufacture chronograph movement. The standard Unico movement in brass had to be reinvented to reduce the weight of the watch. To do so, Hublot chose aluminium, prized for its lightness, and anodised in light blue or grey to echo the camo colour scheme of the case. In doing so, Hublot’s engineers were able to reduce the weight of the movement by 27%, shedding almost a third of its weight. Aluminium has also been used for some case components such as side pieces (3H-9H), sub-bezel, bezel lugs, pushers, crown and case-back.

The Big Bang Unico Novak Djokovic comes with four straps – a “Lacoste” tennis wristband; a blue elastic;  light blue Velcro strap with a polished blue aluminium sports buckle;  and a white rubber strap with titanium deployant buckle – for four different styles.

Fans of the tennis player and collectors alike will appreciate the attention to details, such as a yellow second pusher or the slightly domed and curved bezel screws reminiscent of a tennis ball. The Novak Djokovic logo is visible on the glass and on the oscillating weight. The Big Bang Unico Novak Djokovic, limited to 100 pieces, is housed in Hublot’s sustainably sourced, bespoke high quality wooden watch box. Owners of the watch will also receive a Lacoste sport wristband and a Lacoste polo signed by Hublot Ambassador and all-time record-holder of 24 Grand Slam single titles, Novak Djokovic.

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