Hublot presents its first Middle East & Africa advertising campaign
For the first time in its brand history, the luxury Swiss watch Hublot creates an advertising campaign that is especially dedicated to the Middle East & Africa region
Taking pride in being “first, different and unique”, the Swiss watchmaker Hublot reinforces these attributes in being the first luxury brand to have developed and launched a Middle East and Africa advertising campaign fully produced and shot in the region.
The first-ever regional campaign features Lebanese-Australian celebrity Daniella Rahme, the new face of Hublot’s ladies’ watches, the TV presenter and host of famous international talent show ‘The X-Factor’, in a multifaceted production embodying the brand's Art of Fusion concept. The advertising campaign celebrates the link between tradition – showcased in the chosen locations and backgrounds for the campaign – and innovation – displayed through the gorgeous fashion and remarkable watches.
The campaign features three stunning looks set in different backgrounds that depict some of the region’s assets. It flaunts a panoramic view from an ancient fort, an old house in a fishing village and a sea shore at sunset. The warm hues of the images do not break with the past since Hublot is actually paying homage to it by connecting it to the future.
Hublot Middle East & Africa Regional Director Marco Tedeschi presented the campaign and announced Rahme’s brand ambassadorship on the 24th of November 2015 during Bahrain’s Jewellery Arabia 2015 held at the Bahrain International Exhibition and Convention Centre, in the presence of watch connoisseurs, collectors and media.
