Hublot stimulates its guests

Hublot and the Behbehani Group teamed up to unveil their latest activity, the Ferrari F1 Simulator in Kuwait for the 4th round of the Hublot Challenge in the GCC

The first stage of the The Hublot Challenge began in October 2014 in the heart of Dubai when a Ferrari ultimate F1 racing simulator was installed for the brand’s guests in the Grand Atrium at Dubai Mall. The following month the challenge moved to Manama and then on to Abu Dhabi in December 2014. For the New Year, the brand unveiled the fourth round of the challenge in Kuwait, where the Ferrari F1 Simulator allowed guests to race in 3D at the Grand Avenues in The Avenues Mall.

As the Ofïcial Timekeeper of Ferrari, Hublot encouraged its guests to experience the simulator that features an electronic and technical system which is used by professional racing drivers. Equipped with high definition graphics that are projected onto a wrap-around curved screen with accompanying 3D effects, the ride transports drivers onto the track and gives an astonishing realistic driving sensation.

Throughout the duration of the Hublot Challenge, the luxury Swiss brand continued to showcase its exceptional timepieces complete with complex calibresand innovative material at The Avenues Mall, inviting guests to experience its products. Some of the models featured were the Big Bang Ferrari Ceramic Carbon with the mythic Ferrari Yellow, the Big Bang Ferrari King Gold, the Big Bang Ferrari Titanium Carbon with its renowned red sapphire glass, and the Big Bang Pop Art.