IWC Schaffhausen appoints new Brand Director for Middle East & India

The Swiss luxury watch manufacturer IWC Schaffhausen welcomes a highly experience marketer in its team, Luc Rochereau. Prior to his new role as the Brand Director for the Middle East & India, Rochereau worked in successfully developing both IWC and Roger Dubuis across the entire CIS region. Rochereau has fully repositioned the IWC brand in Russia and has drastically restructured retail sales with the opening of a new Flagship Boutique in Moscow. With his solid experience of 20 years in the international luxury segment, Rochereau is looking forward to the challenge of taking the Middle East branch of IWC Schaffhausen to the next level.