IWC Schaffhausen takes on London
IWC Schaffhausen has an exclusive new address in Mayfair, the heart of London. On the 14th of January 2015, doors opened at 138 New Bond Street to welcome the British public
Following a four-month build, the Swiss manufacturer, IWC Schaffhausen is delighted to begin trade on one of the busiest streets in London. Stood alongside other renowned luxury brands, the two-storey, 90 m² site proudly displays its new design concept that allows for complete adaptability to the local architectural context, while the presentation of products remains consistent with other global boutiques.
In line with its Art Deco exterior, the New Bond Street boutique features Art Deco elements, making it entirely distinctive in comparison to other IWC boutiques worldwide. IWC’s signature monochrome theme is replaced by piano-finished Macassar wood, polished stainless steel, Carrara marble and luxurious carpets. The new boutique also features an all-new lighting concept by renowned French lighting designers ‘Ponctuelle’, ensuring all timepieces are perfectly illuminated.
On hand are a dedicated and highly qualified retail team, who not only advise customers on their choice of watch, but also provide guidance on the city. In addition, an IWC watchmaker has been positioned on the first floor, offering maintenance advice and servicing for all its clients. The second floor offers a members club ‘lounge’ experience, with a welcoming fireplace and a bespoke drinks menu. The idea is to offer customers a home away from home and an escape from the bustling streets of central London.
