Jaeger-Le Coultre opens new flagship store in Geneva

This year, Jaeger-Le Coultre moved its emblematic boutique in Geneva to the prestigious address of 56, Rue du Rhône. The Maison choose the distinctive setting of its new ‘embassy’ located on the ground floor of an urban mansion built in the early 18^th century, due to the perfect setting which will serve as a meeting place where aficionados can meet to discover the brand’s Haute Horlogerie and Haute Joaillerie collections. Guests can utilise the in-house watchmaker’s skill, who is more than happy to accommodate personalised appointments. The new Geneva boutique is an hour’s drive from its Manufacture in the Vallée de Joux.