Swiss fine watchmaking brand Jaeger-LeCoultre opened its newest and second boutique in the city at Mall of the Emirates. The Grande Maison pays tribute again to its spirit of inventiveness upheld by 180 specialist skills all under roof. While the boutique architecture reflects an art deco style that has also been the inspiration for some of the best-known collections by the Maison, the interiors reflect the calm and exquisite atmosphere from the forests and lakes of Vallee de Joux, home to Jaeger LeCoultre. To mark the special occasion, SIHH 2019 novelties, such as the Rendez-Vous Moon Serenity, Dazzling Rendez-Vous collection and Master Ultra-Thin Enamel collection, will be displayed at the boutique.
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