Jaeger-LeCoultre unites the talents of its Brand Ambassadors Nicholas Hoult and Anya Taylor-Joy to express The Butterfly Effect in ‘A New Turn’ – a captivating new video dedicated to the Reverso. This beautifully executed film juxtaposes natural phenomena in their polar opposite forms: a raindrop gathering with billions of others to form a cascading waterfall, and a seed carried on the wind blooming into life from wooded stillness. The metaphor extends to the Reverso itself, highlighting how a margin of millimetres is essential to the watch’s accuracy, and, in the Reverso’s flip, where the nuance of design brings an entirely new spin on this icon of timepieces.
