Jaeger-LeCoultre announced its newest ambassador Anya Taylor-Joy, marking her debut with a short video A Call of the Heart, based on a symbolic phone call welcoming her to the brand. The video was inspired by an historic phone call that impacted the Manufacture LeCoultre profoundly. In 1903, Jacques-David LeCoultre made a call to the Parisian watchmaker Edmond Jaeger to accept the latter’s challenge of creating an ultra-thin watch movement – beginning a long and fruitful collaboration that led to the formation of the Jaeger-LeCoultre company. Recognised as one of the most exciting talents of her generation, Anya Taylor-Joy’s on-screen presence has a mercurial quality – otherworldly yet intensely present, fearless but vulnerable, innocent yet dangerous.
