Having caught the eye of Chopard Co-President and Artistic Director, Caroline Scheufele, with its youth, creativity and abundant energy, highly popular South Korean girl group aespa will be the face of an exciting new campaign to be launched by Chopard. Caroline Scheufele was quick to recognise that the abundant talent and joie de vivre exuded by Karina, Winter, Giselle, and Ningning was the ideal fit for Chopard key collections. Extremely successful both at home and abroad, the super cool, all-girl K-pop group will thus personify Chopard’s Happy Sport, Happy Diamonds, Ice Cube, Alpine Eagle, and Precious Lace collections, along with the maison’s latest stunning My Happy Hearts collection.
