Longines debuts first Kuwait boutique

Swiss watch brand Longines and its partner Behbehani Group officially inaugurated the watch brand’s first boutique in Kuwait in presence of stunning actress and Longines Ambassador of Elegance Aishwarya Rai Bachchan

Longines recently had the pleasure of inaugurating its new Kuwait boutique located in the renowned “The Avenues” mall. To celebrate this unique event, Longines Ambassador of Elegance Aishwarya Rai Bachchan was there to cut the ribbon with Charles Villoz, Longines Vice President, Patrick Aoun, Longines Brand Manager Middle East, and Ali Morad Behbehani, Behbehani Group President.

Considered by many as one of the world’s most beautiful women, the Bollywood superstar Aishwarya Rai Bachchan has embodied Longines’ slogan “Elegance is an Attitude” for 20 years. She brought a touch of glamour and sophistication to the event, which saw her wearing a timepiece from the Longines Master Collection Blue Edition, featuring a sunray blue dial with diamonds indexes.

The new boutique is a contemporary interpretation of Longines’ traditional values and illustrates the brand’s innate ability to match elegance and innovation. Its crystal-clear facade provides an unobstructed view and illuminates the entire space. A dedicated corner will allow customers to discover The Longines Equestrian Collection illustrating the brand’s longstanding commitment to Equestrian world.