Longines teams up with the Behbehani Group
The official partnership launch between Longines and the Behbehani Group was announced on the 11th of March, 2015 in the presence of Longines Ambassador of Elegance, Aishwarya Bachan-Rai
Famed Bollywood actress, Aishwarya Bachan-Rai, a long standing ambassador for Longines, took time out of her busy schedule to attend the official exclusive event that sealed the partnership between the two companies that was held in Kuwait. Known for an extensive list of Bollywood and a few Hollywood movies, the actress first achieved fame in 1994 as the winner of Miss World pageant. Proudly wearing a stainless steel and pink gold Longines watch from the Conquest Classic collection on her wrist, she said, “I am very pleased to be invited to share this occasion and show my support to Longines. The sophisticated atmosphere of Behbehani Avenues Showroom perfectly mirrors the elegance of the brand and its timepieces.”
Also in attendance were President of Longines, Mr Walter von Känel, and Mr Ali Morad Behbehani, Behbehani Group President, who agreed to include Longines to the multi-brand boutique located in The Avenues Mall, Kuwait. Mr Walter von Känel voiced his enthusiasm, “Watch enthusiasts, collectors and customers will have the opportunity to view Longines watches in one of the largest malls in the world. The good reputation and long-term partnership of the Behbehani Group with the Swatch Group make it an ideal and solid partner for opening a new point of sale in the Middle East region.”
