Louis Erard and Alain Silberstein debut first collaboration

Louis Erard watches are embarking on a new strategic route with a reinterpretation of the brand’s regulator watch in collaboration with the architect and watchmaker Alain Silberstein. This new timepiece is available in two limited editions of 178 watches. This is a double first: in its 90 years of existence, Louis Erard has never given carte blanche to a designer, while Alain Silberstein had never before designed a regulator watch. Reflecting Silberstein’s signature style, the hour hand is a large red triangle, while the seconds are indicated by a serpentine hand. The colours follow a similar logic, reduced to the basic spectrum of blue, red and yellow, inspired by the Bauhaus movement – a way for Louis Erard to pay tribute to the birthplace of modernism, which celebrates its 100th anniversary this year.