M.A.D.Gallery and MB&F debut new architectural identity

In collaboration with Voltige Design & Architecture, a highly experienced team with offices in Geneva and Lausanne, MB&F has redefined the interior design and architectural identity for its M.A.D Galleries – starting with the largest of its galleries, located in the famous Dubai Mall. The fresh identity is also applied to the growing number of MB&F shop-in-shops at the brand’s retail partners around the world – like the MB&F corner at PMT-The Hour Glass in Bangkok – and to a new retail format dubbed “MB&F Lab”. The new look includes iconic visual markers, domed glass display cases, bespoke furniture, a discovery path through the space, starting with the most impressive artworks and leading to the smaller, more affordable pieces, as well as lighting and digital features.