In collaboration with Voltige Design & Architecture, a highly experienced team, MB&F has redefined the interior design and architectural identity for its M.A.D Galleries – starting with the largest of its galleries, located in the famous Dubai Mall. The fresh identity is also applied to the growing number of MB&F shop-in-shops at the brand’s retail partners around the world – like the MB&F corner at PMT-The Hour Glass in Bangkok – and to a new retail format dubbed “MB&F Lab”. Giant lenses, fabricated glass domes of the showcases – reminiscent of the aesthetics of old science-fiction movies, and the domed sapphire crystals of MB&F Machines – are part of the new aesthetics.
