Juxtaposing luxury and industrial materials, denouncing the fetishisation of beauty and gendered consumption patterns, Sylvie Fleury’s make-up palettes invite themselves into the counters of the Regulator
The collaboration between Louis Erard and the Swiss artist Sylvie Fleury once again positions Le Régulateur as the driving force behind an unconventional design culture. Its iconic ‘three in line’ hands play with codes, redefining fundamentals. ‘Is it more than a women’s watch?’ The answer lies in the question, and in the way you define and transform reality.
Sylvie Fleury believes that freedom is a space that can be conquered. Since her debut, she has been revising the mechanisms of desire and power by asserting that she can take her place within stereotypes. She reminds us that everything is available to us to try to shape our image and our lives with courage and pleasure.
Since 2018, Sylvie has been transforming make-up palettes into monumental works of art. She unfurls the tones and shades of powders into impressive, “shaped canvases”. Her paintings on cut-out canvases take the shape of the original packaging for these everyday consumer items. In this way, beauty products become part of the history of abstract painting.
The question of painting takes on a familiar, everyday quality. The radicality of painting is linked to questions of self-assertion. Here, in the round dial of the watch, boldness becomes one of the superpowers of the timepiece. Life can sometimes be as colourful as we like it to be.
According to Manuel Emch, CEO of Louis Erard, Sylvie’s highly aesthetic creations position her somewhere between elitist artist and popular iconographer, unfettered by either labels or the limitations of the objects themselves. This reflects the Louis Erard brand culture: blurring the boundaries between craftsmanship, art and accessibility, without letting the frame of a watch become its creative limit.
Le Régulateur Louis Erard x Sylvie Fleury Palette of Shadows
Framed by a 39mm black PVD stainless steel case, the polished black dial and the glossy black leather strap recall the lacquered case of makeup palettes that inspired Sylvie Fleury. The Regulator’s distinctive “three in-line hands design” is adorned with coral hues for the hours at 12 o’clock and a matt magenta shade for the seconds at 6 o’clock. The Sylvie Fleury x Louis Erard collaboration is highlighted on the dial in an understated tone-on-tone script.
The timepiece is a limited edition of 178 pieces, with the number 178 associated with the maison’s limited editions, signifying the power of unity, the strength of the whole.
