MB&F and Chanel become partners

Thanks to a strategic investment by Chanel, MB&F has taken a major step to ensure its long-term future. MB&F announced a partnership with Chanel, which has taken a 25% stake in the independent high-end watchmaking brand. Founder Maximilian Büsser retains the majority of MB&F with 60%, while his partner in the company, Serge Kriknoff (Head of R&D & Production), owns 15%. Max and Serge will continue to lead MB&F together with Charris Yadigaroglou (Head of Marketing Communications) and Thibault Verdonckt (Head of Sales). Chanel’s minority stake ensures stability and resilience with a strong strategic shareholder, sharing the same values and guaranteeing that MB&F’s long-term strategy will be maintained.