MB&F debuts M.A.D.1 Red under M.A.D.Editions branding

It was in June 2021 that Maximilian Büsser, Owner & Creative director of MB&F, presented the M.A.D.1. This was not an MB&F Machine, but a more accessible timepiece created under a different brand, M.A.D.Editions. That edition of only a few hundred pieces was reserved for “The Friends” of the brand and members of “The Tribe”. In response to its success, M.A.D.Editions is now debuting the M.A.D.1 Red, which is built on the same platform as the original M.A.D.1, with the same crazy case structure. New features include very cool cherry red colour, a slimmer bezel, and the winding and time setting is now done with a more classic, round winding crown.