Minimilians step out from MB&F
MB&F is introducing the Minimilians: a quirky family of collectible, alien-like creatures with heads modelled after the various watches making up the MB&F collection
Since kicking off in 2005, MB&F has rolled out over 20 different calibres in about 30 distinct case shapes, and now each one has its own unique figurine. Starting from July 2024, for every MB&F watch registered at The Tribe (the MB&F owners club) – whether it’s brand new or a well-loved gem from the secondary market – owners automatically score a matching Minimilian figurine, completely free of charge. This applies not just for new registrations; if a watch is already registered at The Tribe, they would be in for a treat.
MB&F has quite a task ahead with around 1,600 existing registered watches to cover, but the first batch of Minimilians have already hit the mail in July 2024. The name “Minimilians” is of course a cheeky nod to a well-known member of the MB&F team. For MB&F owners who haven’t registered their watch yet at The Tribe, it takes just a few minutes to register the serial number of their watch. Once they have signed up, the corresponding Minimilian is boxed up and ready to find its new home.
MB&F stands for Maximilian Büsser & Friends, and the little white Minimilian figurines are fittingly created by three existing “Friends”: Maximilian Maertens (the designer), AB Concept (the manufacturer), and Olivier Berthon (packaging).
