Montblanc appoints Laurent Lecamp as MD of Watch Division

Luxury maison Montblanc has appointed Laurent Lecamp as Managing Director of its Watch Division, effective from January 1, 2021. Laurent took over from Davide Cerrato who will pursue new professional challenges outside the Richemont group. Lecamp, previously International Sales Director and Board Member at Carl F. Bucherer, brings new views in terms of strategy, design and innovation to the maison. Lecamp began his professional career at LVMH as Brand Manager Wine & Spirits in Switzerland, and has since held various entrepreneurial and leadership roles within the watch industry. Besides co-founding his own watch brand Cyrus Watches in 2010 – which he left after having selling his equity in 2014 – Laurent has carried out numerous research projects and published books, before joining Carl F. Bucherer as Executive Vice President of Sales in 2014.