Montblanc launches global brand campaign
Luxury maison reintroduces itself with the help of three exceptional individuals – writer and director Spike Lee; actor Taron Egerton; and singer, actor and writer Chen Kun – who are redefining what success means today
Montblanc’s new global brand campaign – What Moves You, Makes You – brings to life the maison’s mission to inspire people to express their full potential on their own terms, and celebrates those who have found their own original path to rewriting the codes of success for the 21st century. Launched in late August 2020, the campaign highlights authentic stories supporting the idea that following your passion defines you as a person.
The new platform and campaign underscores Montblanc’s core belief that everyone can leave a mark; not just by leaving a stamp on their way to success, but enjoying the journey along the way and pursuing endeavours that inspire and excite at every turn. As part of this campaign, Montblanc is introducing ‘Mark Makers’, the passionate doers who pursue what they love and follow intuition over directions.
The integrated campaign brings to life the authentic, real stories and unique perspectives of three Mark Makers through a series of films, print, digital, out-of-home and social content. Each Mark Marker is celebrated in a 60-second film that reflects their authentic journey.
Spike Lee (writer and director, Academy Award Winner, USA): For the screenwriter who writes all his scripts by hand, the focus is on his career as a storyteller. His story inspires others to pursue what they’re passionate about by highlighting the incredible legacy of someone who followed their passion from an early age.
Taron Egerton (actor, Golden Globe Winner, UK): For the talented actor, it is the pursuit of inspiring and exciting roles that moves him. In this film, we see Taron heading off into the city of New York. In a twist of magical realism, we see what he’s thinking on billboards around the city. His story inspires others to pursue their own potential as the young actor is seen in the process of pursuing his.
Chen Kun (singer, actor and writer, China): He is moved by his mentorship of younger actors at an acting school he founded, ‘The Dome Studio’, and often writes personal notes to his students. This story aims to inspire people to live a life of authenticity and substance by featuring someone giving back to their community in a way that aligns with their passions and interests.
