The Maison’s new campaign explores the inspirational power of the library as a source of knowledge and discovery, bringing Montblanc back to its roots. “The Library Spirit”, the latest campaign from Montblanc, invites us into the library to be inspired and to experience the Montblanc pieces that are part of this journey of immersive discovery. Shot by world-renowned photographer Mariano Vivanco, the visual campaign captures British actor Callum Turner, alongside models Kit Butler, Justice Joslin and Mattia Narducci, as they explore the wonders of a library’s book-filled shelves. Montblanc pen in hand, Callum writes in his notebook, reflecting on the discoveries he makes on this journey, absorbing new ideas and stories.
