Montblanc debuts Jimi Hendrix edition in Riyadh

Marking a new era in its history in the Kingdom of Saudi Arabia, Montblanc held its first official launch event in Riyadh, to showcase its Great Characters Jimi Hendrix Limited Edition in true rockstar style. Over 160 VIP guests, media, social influencers, and friends of the Maison joined Montblanc’s global CEO Nicolas Baretzki and Franck Juhel, President of Montblanc MEIA, for an evening immersed in 1960’s rock ‘n’ roll culture and the musical genius of Jimi Hendrix. Held in the popular Riyadh branch of London’s stylish Signor Sossi restaurant, the evening was electric with music, art, food, and fashion, bringing to life elements of the culture and avantgarde essence of Jimi Hendrix, while a dedicated room showcased the Montblanc Great Characters Jimi Hendrix Limited Edition.