Montblanc showcased its latest “On The Move” collection in Dubai, welcoming VIP guests, media, social influencers, and friends of the Maison at an unexpected venue – Palm Jumeirah’s Monorail
Hosted by Franck Juhel, President of Montblanc Middle East, India and Africa (MEIA), on October 24, 2022, the evening was vibrant with diverse live performances by regional talents, with guests transported throughout the evening on a scenic journey overlooking the Dubai skyline.
The event brought to life Montblanc’s bold new vision of mobility encapsulated in its cross-category collection that is both stylish and highly functional. The contemporary collection of writing instruments, leather goods, connected technologies and timepieces combines advanced techniques in craftsmanship and new technology, and reflects Montblanc’s commitment to inspire people to leave their mark by moving with purpose.
The evening opened with a live music performance by multi-award-winning singer and songwriter Danny Aridi at the Gateway station, before guests boarded the Montblanc branded monorail for the starlit journey across Dubai’s Palm Jumeirah, entertained by creative director, DJ, and actor, Basil Al Hadi performing as DJ Karrouhat. On return to the station, guests were immersed in an artistic dance performance before heading to the exclusive evening reception. Internationally recognised artist and calligrapher Hakim Idriss continued the dynamic theme, capturing “On The Move” theme in a live art display.
Designed by Artistic Director, Marco Tomasetta, Montblanc Extreme 3.0 Collection “On The Move” articulates a new vision of mobility for today with products that encourage and facilitate movement, reminding people that the way they choose to move inspires the mark they make on the world. Designed for active and fast-paced lifestyles, the cross-category line articulates a new vision of mobility, inspiring everyone to leave their mark by moving through life with purpose and style.
