Montblanc’s Dubai boutique first to unveil Neo² concept

Montblanc’s Dubai boutique “Deira City Centre”

Montblanc’s Deira City Centre boutique in Dubai has become the first of the maison’s boutiques in the Middle East to unveil the new Neo² retail concept currently being rolled out across the world.

Offering customers a multi-sensory experience, the 110 sqm boutique, designed by French designer and interiors’ architect Noé Duchaufour-Lawrance, offers a dynamic and elegant retail environment with dedicated areas for the four core categories in Montblanc’s portfolio: writing instruments, watches, jewellery, and leather goods.