Nature Watch from H. Moser &Cie.
Maverick watchmaker H. Moser & Cie. presents the Moser Nature Watch, a symbol of the brand’s commitment to eco-friendly, sustainable development in the field of watchmaking and beyond
The Moser Nature Watch is much more than a ‘green’ mechanical watch: it is a symbol. This watch is 100% Swiss Made; it was created using plants native to Switzerland, grown in the gardens of the Schaffhausen-based Manufacture. The brand’s entire team – watchmakers and non-watchmakers – had a hand in cultivating it. The Moser Nature Watch is a symbol of climate change, standing against the rampant consumerism which is rife among us; equipped with a mechanical movement, the Moser Nature Watch is made to last, to be passed on – like a baton in a relay race – on the sole condition that the owner knows how to take care of it.
The Moser Nature Watch is a unique piece in steel adorned with succulents, moss, mini Echeveria, cress, spiderwort and onion sets, with a dial in natural mineral stone and lichen from the Swiss Alps, and a strap made from grass. While the technical specifications of the watch describe the “Case – constantly growing”, the user is instructed to “Strap – lawn must be maintained regularly using a mini clipper”.
The team at H. Moser & Cie. has been rethinking their ways of working, to take a responsible global approach in the areas of supply, manufacture and sales. Specifically, the brand’s commitments are threefold: 1) to fulfil the certification conditions of the Responsible Jewellery Council during 2019 – the process has already begun; 2) to use Fair Trade materials as often as possible – from 2019, their new collections in gold will be created using Fair Trade gold; 3) to guarantee a zero carbon footprint in manufacturing their timepieces by using more efficient methods and procedures, and by offsetting the residual footprint by buying carbon credits.
Moser & Cie. has decided to create a partnership with Room to Read, an international organisation dedicated to improving literacy and gender equality in education. The organisation works hard to ensure every child has access to education. This partnership will support various special initiatives including creating several unique timepieces and donating 10 children’s books for each visitor to the H. Moser & Cie. booth during SIHH 2019.
The Moser Nature Watch is a unique piece, on show at SIHH in Geneva January 14-17, 2019.
