New Baselworld unveils first pop-up event in Geneva

Baselworld officially opened its first ‘pop-up event’ in Geneva, at a press conference presenting the new Baselworld spirit, with 10 independent brands and a programme that favours openness, conviviality and networking. This event is part of the build-up to Baselworld 2022, which will take place in Basel from March 31 to April 4, 2022. The new spirit of Baselworld was presented with a pop-up event in Geneva, which ran from August 30 to September 2, simultaneously with Geneva Watch Days. At the heart of the new concept is the customer. 10 watch brands, chosen for their independent profile, size and distinctive positioning, showcased their novelties.