Tiffany & Co. announced its latest campaign for the T Collection, starring model and entrepreneur Hailey Bieber. Shot on location in Los Angeles, Bieber wears key designs from the T Collection, including new pavé diamond earrings and oversized pendants – perfect for stacking and layering
An evolution of an iconic collection, this marks Bieber’s first advertising venture for the jeweller since her appointment as a Tiffany & Co. global House ambassador last October.
A pure, graphic construction, the T motif of the collection draws inspiration from the House’s instantly recognisable logo. Finding power in simplicity, each design celebrates the Tiffany & Co. name and pays tribute to modernity and strength. In an unapologetic expression of personal style, Bieber showcases the collection’s bold silhouettes, hand-polished finishes, and striking pavé diamonds.
New T Collection designs are now available, with circle pendants and hoop earrings, including styles with pavé diamonds. An 18k rose gold ear cuff featuring pavé diamonds and additional hoop earrings will launch in September 2022, while 18k yellow, rose and white gold pendants will launch in early 2023. The campaign made its global debut across Tiffany & Co. channels on June 13.
