Officine Panerai launches its revamped Florence boutique

Officine Panerai has reopened and enlarged its historic boutique in Florence, the idyllic city in which the brand was founded, having commissioned the architect and designer Patricia Urquiola to supervise the project. Facing the city’s impressive Duomo, right in the heart of Piazza San Giovanni, the Officine Panerai boutique is centrally located and is proud to have expanded from an area of 58 to 285 square metres, and from one large display window to four. The shop sprawls across two floors: the ground floor, facing onto the piazza, and the first floor, which boasts a wide window providing a phenomenal view of the Baptistery.