Officine Panerai opens London boutique

Officine Panerai has opened its first standalone store in the UK on 30 New Bond Street. Designed by celebrated architect and designer Patricia Urquiola, the new space will allow customers to explore the world of Panerai over two floors (150 sqm) and have direct access to its in-house watchmaker. To celebrate the opening, Panerai teamed up with Sotheby’s to auction off the unique Luminor Submersible 1950 3 Days Automatic Bronzo – 47mm, at an incredible £75,000, all of which will be donated to charity.