Officine Panerai returns to Milan

Officine Panerai, the brand renowned for its Italian roots and Swiss craftsmanship, has recently re-opened its Milanese boutique. Located at Via Montenapoleone, one of the world’s most luxury shopping streets, the new Panerai boutique is situated a few steps away from the one opened in 2011, with an area increased from 70 to 105 square meters. The massive three-story shop has undergone the reinterpretation of the famous Spanish designer, Patricia Urquiola, who combined the traditions of the brand with modern aesthetics. With distinct elements, the Panerai boutique has appeared welcoming, sophisticated, contemporary and elegant while encouraging customers to admire the beauty of Paneria watches in an exclusive, intimate space.