Officine Panerai upgrades presence at Salhiyah Mall

Officine Panerai, the Italian high-end sports watch brand, announced the opening of its upgraded presence at the iconic multi-brand showroom of Morad Yousuf Behbehani, located at Salhiyah Mall, Kuwait City. The new Panerai corner follows the 5.0 retail concept designed and created by world-renowned Spanish architect, Patricia Urquiola. Respecting the identity of the brand with a timeless design, the 5.0 concept has been applied for the very first time in the Middle East after being incorporated in flagship Panerai boutiques across leading cities in the world such as Florence, Hong Kong, New York, Paris, Miami and Johannesburg.