OMEGA has opened a new Museum at “La Cité du Temps”, the Swatch Group/OMEGA campus in Biel/Bienne Switzerland. Located in a beautiful light-filled building designed by award-winning architect Shigeru Ban, the new Museum has extraordinary stories to share. The OMEGA Museum was the first museum to be dedicated to a single Swiss watchmaker and has long been the guardian of OMEGA’s history. However, given the length and depth of the brand’s legacy, it was inevitable that a new Museum would eventually be required. The new Museum tells the compelling story of the global watchmaker through immersive movies, compelling showcases and fun interactive experiences, such as a James Bond section, Destination Moon, a walk across the world and Her Time.
