An exclusive and limited edition NFT will be created with the introduction of the Radiomir Eilean Experience Edition, a limited-edition watch, with owners invited on a journey aboard the boat along the Amalfi Coast
The Radiomir Eilean Experience Edition celebrates two legends of the sea, Panerai and the Eilean, with a limited-edition watch available in only 50 pieces. The classic yacht Eilean is a masterpiece designed and constructed by renowned boat builder William Fife and restored by Panerai to its original grandeur. It was built in 1936, just before Panerai introduced a prototype of one of its most fabled creations: the Radiomir case, the first-ever developed by the Florentine watchmaker.
The timepiece merges Panerai aesthetic and technical codes with details inspired by (or taken directly from) the Eilean. Measuring 45mm, the bi-material case in patina steel and bronze is a direct descendant of the original Radiomir of the 1930s; a thinner profile is one of the features that distinguishes the contemporary version from its ancestor.
The bronze found on the bezel, crown and caseback are remnants of repurposed metal salvaged from the Eilean during its restoration. With time, each bronze element will develop unique patination that will be wholly dependent on the conditions it faces.
Like the Radiomir models that preceded it, the watch features a manually wound movement. The P.6000 calibre is water-resistant to about 100 meters, has a three-day power reserve and is manufactured in-house at the Panerai manufacture in Neuchâtel.
Panerai will issue each purchaser a unique digital wallet based on secure Web3 blockchain technology, that will hold the NFTs associated with Radiomir Eilean watch. Its utility is manifold: the NFT provides definitive proof of ownership; it serves as an access to an enhanced client experience with benefits and services that begin immediately and unfold continually. Among these will be Panerai genesis NFTs: buyers will receive a collectible, one-of-a-kind artwork by an artist.
The NFTs will unlock exclusive content directly related to the Panerai Experience Edition watches and future events and offerings from the brand, along with a platform for seamless, private communication with Panerai, starting from the Eilean Experience in June in the Amalfi Coast, sailing the Mediterranean on the historic yacht Eilean.
Panerai has partnered with Arianee – an end-to-end web3 solutions provider – that has enabled the web3 strategy of Panerai and allows brands to tokenise, distribute and leverage their NFTs with added value for its end users.
