Panerai is Official Sponsor of Luna Rossa

Panerai is the Official Sponsor of Luna Rossa, the Challenger of Record of the 36th edition of the America’s Cup. Panerai will create a new collection of watches dedicated to Luna Rossa challenge, the Italian team which is the first to challenge the defender of the 36th America’s Cup. The agreement enunciating these terms were signed by Panerai’s CEO Jean-Marc Pontroué and Patrizio Bertelli, President of Luna Rossa and CEO of the Prada Group – title sponsor of Luna Rossa together with Pirelli. The new Panerai Luna Rossa watches will be worn by the members of the Luna Rossa Sailing Team headed by Massimiliano “Max” Sirena.